Associated Wholesale Grocers (AWG) is expanding its portfolio with the launch of Hello World by Best Choice, a new brand focused on baby products. The line features affordable diapers, wipes, and health essentials, all backed by a 100% Customer Satisfaction Guarantee.
The brand was developed in response to the increasing demand for budget-friendly baby care items. Emily Detwiler, Vice President of AWG Brands, emphasized that Hello World by Best Choice aims to provide parents with reliable products while managing the costs of parenthood. “We’ve created a line of baby essentials that gives parents peace of mind so they can focus on creating lasting memories with their little ones,” Detwiler said.
The diapers feature advanced anti-leak technology, designed to keep babies dry for up to 12 hours. They also include a soft inner lining that is gentle on sensitive skin and an outer cover that is breathable, reducing heat buildup. All materials are hypoallergenic, dermatologically tested, and free from chlorine bleaching, fragrance, parabens, lotion, and latex.
The line also includes training pants and nighttime pants, offering the same anti-leak technology and hypoallergenic materials, along with a 360-degree stretch waistband for a comfortable fit. These products ensure maximum leak coverage while providing a gentle feel for toddlers.
Tye Anthony, Chief Merchandising and Marketing Officer at AWG, called the launch an important milestone, highlighting the brand’s commitment to delivering quality, affordable solutions. “We’re proud to offer products that combine innovation, trust, and value,” said Anthony.
To support the brand’s rollout, AWG Brands is providing retailers with marketing materials, including in-store signage, digital coupons, social media content, and promotional support.
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